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Dr Woodhead currently teaches New Product Development, Innovation Management, and Technology Management, Value Management and Decision Analysis at Oxford Brookes University, United Kingdom. He has been involved with VE and VM for many years as a researcher and practitioner. He has numerous publications that include books, international journal and conference papers. Roy is currently Vice President of SAVE International and has responsibilities aimed at professional education.

He has conducted many Value Management studies on major projects valued up to US$9.3 Billion. He has worked on some of the largest projects and with top companies in the world. Examples are Kashagan Oil and gas project and companies such as Shell, BP, Agip and smaller manufacturing supply chains. At the heart of his work is a structured process that helps managers and teams to unravel complexity and learn as a cohesive unit. Central to this is making functionality explicit and then translating that understanding into action through practical ideas and innovation.

VM Manages Innovation

A research project carried out by Royal Dutch Shell, the famous oil company, found that over the last 200 years most large publicly owned companies fail to exist beyond 60 to 70 years. First we must recognise that these organisations were originally successful and that they did not exist in isolation. The world around them changed but they were unable to stay at the forefront. As forces pushed both technology and innovation for some reason these leading companies failed to adapt and were left behind. From the perspective of senior managers the question that flows from this realisation is, “In a rapidly changing world, how do organisations survive?”. We argue something must go wrong that somehow leads to an organisation’s demise. If something goes wrong then there must be an opportunity to mend it before things get out of hand; this is how projects link into organisational destiny and how VM can make a valuable contribution. VM is more than project improvement; it is about enabling competitive advantage. We present the VM journey as an innovation process based around the search for improved functionality. By linking VM to organisational goals through projects, it provides a means to continually prosper through reinvention and innovation. VM is a proven way to manage innovation.



Dr Roy Barton has extensive experience as a senior academic, management consultant, group-facilitator/coach and team catalyst. His work includes Value Management, Risk Management and Strategic Planning, mostly in relation to major infrastructure projects and mining. His most recent Value Management studies have been undertaken in North America, South America, Singapore, New Zealand and throughout Australia.

Roy was formerly Associate Professor of Construction Management and Economics at the University of Canberra and Adjunct Professor of Asset Management at Queensland University of Technology. He now works full time in private practice through the Australian Centre for Value Management Pty Ltd. Roy has designed and continues to conduct graduate and professional development courses in Value Management. He has delivered these courses in Australia, New Zealand, Singapore, Hong Kong, Malaysia and the UK.

He is a Past President of the Institute of Value Management, Australia and was directly involved in proceedings to establish the Hong Kong Institute of Value Management.

Servicing your Engine and Getting More Miles to the Gallon

In this keynote paper, I commence with some personal experiences of veteran and vintage cars and recognise the way in which value and value for money have been enhanced substantially in the motoring sector over the past 80 years. I then explore the whole notion of “value for money”, noting that this is a requirement of virtually every transaction in industry and government. I present challenges to industry and government to improve performance in delivering their products and services and suggest ways as to how this can be done. Finally, I also present challenges to the Value Management community to work beyond existing paradigms of methodology in assisting industry and government to reach new heights in their performance.



Mr Duncan PESCOD

Mr Pescod joined the Hong Kong Government as an Administrative Officer in August 1981. He has had a diverse range of postings including : Home Affairs Branch (twice), Refugees Division of Security Branch, Lands Department, Urban Services Department, the City and New Territories Administration as District Officer Kowloon City, Civil Service Bureau as Deputy Secretary for the Civil Service and, most recently, in the Tourism Commission as Deputy Commissioner for Tourism.

In November 2004, Mr Pescod assumed the post of Head, Efficiency Unit. Reporting to the Chief Secretary for Administration, he is responsible for promoting Public Sector Reform within the Hong Kong SAR Government.

Mr Pescod is actively involved in the work of the Hong Kong Children’s Heart Foundation and is currently Chairman of the Foundation. He is a life member and former Chairman of Valley Rugby Football Club.

Mr Pescod was appointed Justice of the Peace on 1 July 1998.

The Temperature is Rising

In today's world we have to change to add value to our outcomes. The Efficiency Unit encourages the use of Public Private Partnerships, (PPP) but are aware that departments need to manoeuvre to avoid several obstacles.

We have started the engine,which was cold but it is warming up fast. To produce a case for a successful PPP, there are key steps to be followed, establishing the need, producing potential business options, producing a base reference project and finally selecting the preferred PPP approach. In doing this, much information and many key stakeholders are involved with varying comments and viewpoints.

To improve the process, the use of Value Management is seen as an enabler to remove the barriers and to produce an accountable decision making process to improve future transparency.


Mr Axel Peter RIED

Axel Peter Ried studied in Germany, Switzerland and the USA. He obtained a Masters Degree in Business Administration and Applied Psychology. He also holds a Masters Degree of Machine Engineering.

During his early career, he worked as a Director of the Berlitz School of Chicago and as an Assistant VP of the Singer Corporation N.Y. In 1962, he started his technical consulting company, RMM Ried Management Methods. In 1989, he founded a design and engineering company, Berner + Ried GmbH.

Mr Ried has introduced Value Management, Value Analysis and Engineering in Germany starting in 1961. He has applied VM / VA / VE in several thousand companies of all branches of industry.

During the past 43 years, RMM has trained about 450,000 managers in VM / VA / VE, and co-ordinated about 8,000 project teams. Besides VM / VA / VE, Mr Ried also is an expert in TQM.

Mr Ried has written 15 books on various subjects and has presented numerous papers at international Value Management Conventions in Europe, the US, Japan, India and Singapore.

Consensus Facilitation of VM / VE Teams

The implemented results of consequently applied Value Management depend very much on the consensus of Project Teams during the total duration of a VM-Project from the preparing, the start and the VM work until the final completion of all activities.

In order to make right decisions which solutions have to be implemented, a professional facilitation of the consensus process is substantial. VM-Facilitators must be very experienced how to prepare, organize and complete VM-Projects and how to motivate and coordinate not only VM-team members but also the company’s management.

Tools and practical experiences out of more that 40 years of successful VM-Facilitation will be part of this presentation.


Dr Stephen J KIRK

Stephen J Kirk is president of Kirk Associates, which specializes in VE, sustainability, and life cycle costing services. He has over 25 years experience in applying value based design decision-making techniques to corporate offices, educational buildings, visitor centers, courthouses, research facilities, and hospitals. He is an instructor at the Harvard Graduate School of Design, professional education program. Dr Kirk is a registered architect, a fellow of the AIA, a CVS, and is a LEED Accredited Professional by the US Green Buildings Council. Steve is a Senior Fulbright Scholar in architecture and received his doctorate degree at the University of Michigan. He served as president of SAVE International in 1998-99 and is also a Fellow of SAVE. He is the author/co-author of seven books related to value analysis including his new text, Life Cycle Costing for Facilities, published with R S Means with Alphonse J. Dell Isola.

Sustainability / LEED and Life Cycle Costing ~ Their Role in Value Based Design Decision Making

Sustainability / LEED (Leadership in Energy and Environmental Design), life cycle costing (LCC) and sound decision-making will be presented in a “hand-on” seminar / workshop setting to improve skills in meeting client demands for enhanced building performance and sustainability (green). This methodology and accompanying life cycle cost database is found in Dell’Isola and Kirk’s book, Life Cycle Costing for Facilities, published by RS Means, Reed Construction Data, 2003.